Google to Partner NetEase to Launch Censored Google Play Store in China: Report


In November 2015, Google was reported to launch the Google Play store in China before 2016 ends, however that didn’t happen reasons unknown. Now, a fresh report brings back hope stating that Google is partnering with NetEase to launch Google Play in China, a partnership that will help it overcome shortcomings of the tight rules and regulations of the insular country.

The Information reports that the company is looking to enter China with help from NetEase. However, the report provides little detail apart from this partnership. There’s no clarity on a tangible timeline, process, and accessibility. Given China’s regulations, Google Play will be heavily censored in the country, whenever it launches. Recently, China’s Cyberspace Administration made it mandatory to register app stores with the state to tighten control over the Internet.

China’s second largest operator of online games NetEase has approached Google for a partnership in bringing the Google Play store back to China. The company is known for partnering with western companies to enable their entry into China, and Minecraft is one notable case in point.

Google pulled its services out of China five years ago after refusing to continue self-censoring its search results. It has maintained a limited presence in the world’s biggest smartphone market, but most of its services, including Google Play, have been rendered borderline inaccessible.

But China is too big a market for Google to ignore. However, search is still Google’s biggest strength and introducing that in the largest market in the world, will be the real challenge. In any case, this partnership with NetEase is baby steps on Google’s part to rebuild its presence in China.


Like it? Share with your friends!

What's Your Reaction?

hate hate
3
hate
confused confused
1
confused
fail fail
0
fail
fun fun
0
fun
geeky geeky
3
geeky
love love
2
love
lol lol
2
lol
omg omg
1
omg
win win
0
win
Louis Ojibe

I am a blogger

0 Comments

Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Countdown
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format