Etisalat Nigeria is now set to change its brand name to 9Mobile
We gathered that an announcement to the effect will be made soon.
Etisalat had terminated a management agreement with its Nigerian arm and will phase out the brand in three weeks.
Reuters reported that the Chief Executive of Etisalat International,
Hatem Dowidar, said the company with a 45% in the Nigerian business, is
transfering its shares to a loan trustee after the talks had failed.
Dowidar also confirmed that all UAE shareholders of Etisalat Nigeria,
including state-owned investment fund Mubadala, have left the company.
“There’s a new board and we are not part of that company. We have
sent our termination letter for the management agreement,” he said.
When asked if the company will return to the country anytime soon,
Dowidar replied: “the train has left the station on that one. Being in
that market as an investor … are we willing to risk more money compared
to the reward for the long-term?
“(Nigerian) lenders may try to continue to operate the company until
they find a buyer (or) they may merge the company with the existing
players in Nigeria, he said, adding that it was tough to say what
lenders would do.
“The brand agreement in either of these two scenarios won’t be a
long-term thing, so we take out the brand; in the long term Etisalat
won’t be in Nigeria.”